The pilot was conducted with 50 interviews. The full project involved a scale up to 20,000 physicians and business managers. The subjects were interviewed to determine their preference for referral management with regard to a health insurance plan.
The approach
A 15 minute survey was conducted with 18 questions and skip patterns. 35 interviewers conducted the survey and whisper coaching was provided. Dedicated QC agent’s cross-checked voice & data screen records
The results
We delivered 91% conversions as against the client's expectation of 70%.
Our value addition:
Interview screen created using proprietary processes
