In a survey of customers of a large theme park to determine satisfaction and expectations, four research projects were carried out for different products. The total sample size was 2,500 customers who visited the park with specific types of tickets. Sample quotas were worked out by geography and by ticket type.

Each of the 4 survey projects featured 15-20 minute interviews with skip patterns.
15 interviewers were given contextual training using video files of the park, the actual questionnaire and details of the project. Dedicated QC agent’s cross-checked voice & data screen records.

Clients expected 70% conversion, we delivered 95%. The project was completed ahead of time and within budget, with a cost saving of $10,000 for the client as compared to a US based CATI center.

Our value addition:

• Over 99% accuracy
• 100% of voice & data screens captured
• Remote view-in and listen-in provided to client
• Interview screen created using proprietary processes

For a comprehensive description of our CATI services